Alienware

DEFY BOUNDARIES

Breathing new air into an iconic brand to talk to a bold new audience is not an easy task. We re-defined what the brand meant and took it into a bold new direction where everything is possible.

CREDITS: Cristina Reyna Neil / Seth Perisho / Carlos Cortes / Lily Kowalski / Stu Freeman / Kris Mercado / Barrett Seguesta / Laposta
ROLE: Art Director

We had to talk to our audience where they live, in social.

AW_Site

We proposed a new website Look & Feel.

OOH_Concept3_R8
Straight_OOH

The work was documented in the brand guidelines.

Selected Works

Alienware: Defy BoundariesBranded Campaign