Happy Happenings

Campaign pitch with BTL and ATL elements.

Nationwide proposed a brief to re-define banking for a younger generation, as this generation’s financials differ from previous ones and they place happiness as their number one objective we decided to create the first bank that works to make you happy.

Happy Happenings is based around the idea that the happiest people are the ones who give, because of that we created a system in which spare change goes into a happy fund and from then on is matched by Nationwide to create activations around the country with the purpose of making people happier, the second phase is a website that allows for people to anonymously propose for other people to receive happiness in the form of activation or actual monetary relief.

This project was conceptualized with Andrea Molero as a part of our Briefpirates initiative.